what happened to victoria secret clothing line

If I had known they would be discontinuing their denim I definitely would have stocked up on some jeans, too. I too wish MODA would make a comeback. I still wear all their clothes to work till this day. Please do something about it!!! When the Victoria's Secret Fashion Show taped on November 8, there were some things we knew to expect: pink satin robes, glossy air kisses, bedazzled push-up bras, elaborate . I too drooled and purchased many items from the old amazing catalogs of the 80's & 90"s and and even up to a year ago. FREE delivery Fri, May 5 . I too miss VS clothing - all of it, but especially the biz wear. I can't buy Agent Provocateur all the time. I remember being a teenager and very eagerly looking forward to buying from the Victoria's Secret clothing line. Victoria's Secret will also test a number of off-mall locations, beginning this fall. Now granted, it isn't the end of the world that Victoria's Secret no longer sells a wide variety of clothing; I've always had plenty of other retailers to choose from. In April 2019, it was announced that Victoria's Secret would be closing 53 stores across North America throughout the year. I loved this post and agree with everything you wrote, I found this lovely blog when I put this in google search "What happened to VS? Hi, I know this is late, but I would like to see the photos of old store look if you still have them! I'd throw them on to go running around & loved them. Sounds like they truly don't have a brand left! When Victorias Secret announced, back in August 2021, that it was rebranding after years of falling sales and falling cultural credibility that it would become a champion of female empowerment, replacing its bevy of supermodel angels with the VS Collective, ten women of great accomplishment as well as varying ages and body types the news was met, generally (and understandably), with raised eyebrows. He wanted to create a women's underwear shop that was targeted at men. If I had only known, I would have kept every single item. Good to know I'm not the only one who misses the classical, beautiful way women use to dress. One memorable suit was made of linen with an eggshell-on-eggshell windowpane pattern; the jacket had buttons down the front but ended at the waist with one side threading through the other and tying in the back, allowing it to conform precisely to my figure yet not displaying cleavage, fitting nicely over the high-waisted pencil skirt. Well I agree. !I have wonderful sweaters I bought from them years ago and can't find anything even close to replace them with, so I wear them ragged anyway because I love them so much. Sign up for free newsletters and get more CNBC delivered to your inbox. It was a very rare occasion that I would ever have to return something because the size did not fit and when they did fit, they always fit perfectly. Last time I looked at their sweater selection online it appeared to be made up of mostly sub-par styles, colors, and quality for what seemed to be outrageously high prices. And because those lines have celebrity female founders, ones who are themselves famously sexy, they are treated as somehow other. They've basically turned themselves into an Abercrombe & Fitch competitor for the dorm room crowd. I never got into Victoria's Secret, and I didn't even know they carried a clothing line. (And sorry that I cannot respond to every comment posted here about this particular post, but I read every single one!) I guess younger set doesn't have the ability to distinguish class, elegance, etc. I enjoyed your article. . In November 2017 the day before the Victoria's Secret fashion show was set to film plus-size model, Sports Illustrated covergirl, and body positive activist Ashley Graham took to Instagram to post a lingerie-clad photo of herself strutting down a runway, complete with a photoshopped pair of angel wings. Gimbels 15. sadly it just didnt fit me right :-/ so I was gonna put it up on my poshmark. I buy an occasional bra and cotton underwear from them and that's pretty much it.And all of the models now look like 14 year old crackheads.We'll see how long it takes them to go under. Most of my bras and cotton panties are VS. What happened? The model Chanel Iman in the Victorias Secret fashion show, November 2010. Not that I couldn't do it myself, but I as a traveling consultant, I had very little time on weekends and didn't want to spend it sewing clothes. And unfortunately, it doesn't seem like the brand will be owning up to their misgivings anytime soon. And yes I am now making great money and would love to be buying clothing from them as well. Those sweat pants with PINK across the bum, well to me it could say SCANK as that is the image it projects.Did these people seriously have no idea of the demographic that the MODA International clothing line catered for, it wasn't teenagers it was the 25-100, to women not girls/teenagers/college students, to ladies with disposable income that wanted to look "dressed" and "professional" at work, feel "comfortable" and "elegantly casual" on weekends and "smart casual" in between. AND I DO MEAN THAT! I can't stand to see what has become of the VS shopping experience! His vision was summed up by Slate's Naomi Barr in 2013: "Raymond imagined a Victorian boudoir, replete with dark wood, oriental rugs, and silk drapery. Victoria's Secret back in the day was amazing. It was all such an incredible shopping experience. I never understood why the VS stores did not carry the clothing as that was the best, most unique, stuff they carried. In November 2018, Razek sent the internet into a frenzy after he made controversial comments about transgender and plus-size models. Their customer service leaves just about everything to be desired as well. 100% agree! What I loved about their clothing line was that most of it was very high quality and most importantly, it fit me! "We felt that it was an incredible opportunity to dare all women to embrace what makes her feel most confident and remind the world that the old stereotypes of beauty are dead," Beitler revealed to Refinery29. I have found my people! It's been tradition for an Angel to wear a "Fantasy Bra" at every runway show since 1996. It is the only one of its kind in the world.". Victoria's Secret is still eyeing bigger growth opportunities in China, its largest international market, and online. Oh well I will just have to take extra care of the the beautiful closet full of "vintage" VS clothing that I own. The young sales representatives were clearly too young to understand how to talk to a customer about buying personal items. I still have a closet full of them, with no way to replace them now as they wear out.I do have to say that I still love their bras, especially the Angel and Body lines, and their sports bras are the only ones that give me enough support for the horseback riding I do. Theres more to mobility work than just stretching. ( ), cover-ups, trousers, blouses, and other clothing, as well as shoes and accessories. I'd browse all the time. Total bummer that they went in a dramatically different direction. I'm so disappointed but will find something comparable I'm determined. Try Ashley Graham's five easy tip to looking fab in yours: 2023 Cond Nast. !Im 32 now. I imagine they'd look a tad strange! Researching London Jeans, couldnt remember who made them and they fit me perfectly so wanted to get another pair and found you! Victoria's Secret has changed a lot as have other places. I own the classical music collection they put out also. No one else is doing diamond studded bras and have tv fashion shows. Everyone in here should. Victoria's Secret Pink, as you may know, is the junior line for Victoria's Secret.The Pink line is for adventurous and fun young women. They had blouses that actually covered my stomach! I won't speak on the strapless bra yet, as I have only used it once since purchase except to say after looking at more than a few places it was the best find as far as fit, without all the crazy padding. That's the ONLY jeans I've ever bought and I can't find them any where now. While Victoria's Secret is still a dominant player in the lingerie category, it has lost touch in recent years with many female shoppers who prefer to buy from body-inclusive bra lines such as American Eagle's Aerie, Cuup and ThirdLove. They used to have high quality products and now everything seems to be cheap and geared toward teenagers. You could even up the flirtiness of the outfit without being distasteful. By the early '90s, Victoria's Secret had blown up. Bath & Body Works maker of soaps, sanitizers, candles and body lotions has its own plans after its split from Victoria's Secret. I have been trying to find the manufacturer but I guess it was owned by VS? Hi all -- check out this article: http://www.msn.com/en-us/money/companies/we-went-to-a-victorias-secret-store-in-nyc-and-saw-why-the-brand-is-struggling/ss-AAo6Mop?li=BBnb7Kz&ocid=mailsignout#image=1. Find Victoria's Secret for women at up to 90% off retail price! I am wearing a pair of London jeans that I purchased about 10 years ago, and they are just starting to fray on the seams, Love these jeans and really want another pair. Stiff, creaky cups, inconsistent sizing and bands that are always too stretchy to give any support. He went on to open a handful of Victoria's Secret stores and launched its famous catalog. I was very saddened to learn they had ditched their clothing brands except for the teeny bopper "Pink" - the company in my opinion has committed retail suicide by ditching all the things that made them so well-loved. Other brands were either too tight in the hip, or way too big in the waist. 1-48 of over 9,000 results for "victoria secret clothes" Results. By 1997, Victoria's Secret was sending 450 million catalogs a year and seeing a return of $661 million in mail-order sales alone. Janna, you've nailed the problem. Found this post trying to see if my all-time favourite oversized sweatshirts (think Jennifer Beals in Flashdance) were still being made by Moda Intl. I had several nightgowns and teddies from that era, and ordered clothing from the catalog that was truly elegant and sexy -- not "pornish" -- and that I wish I still had today. You just brought back good memories. I loved their blouses and London Jean's! Only ones that seem to like are too young to remember what we're all complaining about. They lost that "edge". It is a shame. That was my favorite outfit! And don't even get me started on their horrible bras. They do make bra/panty sets but no garter belts to match and they stopped making stockings. I also had an Awesome classy jumpsuit from Victoria Secret that's back in style that I would loved to have ordered again so sad. It seems pretty obvious to the retail and consumer world at large that Victoria's Secret is on a path to self-destruction. If Victoria's Secret continues to make decisions uninformed by their consumer base the majority of which is female the company will almost certainly soon be their own undoing. they had the best clothing, with just the right mix of sexy and class. I hope you find something for your trip and congratulations on getting to your best self and your family! like how it almost didn't happen!Click through the slideshow to read the 7 things you never knew about Victoria's Secret Pink. Its assets included six stores and one . About 75% of my clothes in the late 80's into the mid 90's were from VS and I always received complements whenever they were worn. Thanks for your comments, Kendra. I can't believe they're taking away swimwear now, too. The Victoria's Secret annual runway show. I used to shop at VS (and was always grateful for gift certificates) but not any longer. The feathery-winged, tits-pushed-up-to-the-heavens imagery once plastered across ad campaigns, runways, and window displays will be swapped for faces of, in the brand's words, "accomplished women who share a common passion to drive positive change" like Rapinoe and Jonas . Then they have Victoria's Sport, but who wants to walk around in work out gear all day? No blouses. Like many of you, I landed on this sentimental, rather funny, and entertaining blog. ", Read more: An activist shareholder is urging Victoria's Secret parent to update 'tone-deaf' brand image to boost sales. I hope VS gets their senses back and brings the clothing back! I remember girls in college getting their interview suits from VSC (mid 90s). I am so pissed! Reading the comments, I feel as though I've stumbled into a support group. They have stood the test of time and havent fallen apart in one wash. -Kristine. The high quality glossy page catalogs came almost daily - it was annoying and definitely wasteful. There was always a 'luxury' dressing gown robe on display (changed seasonally) that was the most expensive item in the store. Also, your ideas about beauty and women are outdated and sexist. Im hoping someone within the company will realize how detrimental losing our demographic is to the their brand & perhaps initiate an offshoot or subsidiary that can bring us back the fashion/products that we truly appreciated and wholeheartedly miss! I bought it in the store. Real bummer. The last time I purchased a nice lingerie set from VS was during the holiday season in 2015. However, in 2018, Victoria's Secret's parent company, L Brands, announced the closure of 30 stores across the country and, in 2019, that number jumped to 53. Best Debt Consolidation Loans for Bad Credit, Personal Loans for 580 Credit Score or Lower, Personal Loans for 670 Credit Score or Lower. I remember going into the store to buy my first sexy bra and panties there ,and feeling like it was a Rite of Passage from teenager to young woman. I really can't think of any other store who has such a great collection of sexy, stylish, and yet classy work clothing for women. Even as recently as 2009 it was still worth it to check out the semi annual sale. Just yesterday I went on line to look for some of the light fragrances and maybe a pair of jeans, and sure enough they are depleted of the beautiful dresses and jeans they used to offer. Its pale baby-girl pink, all of lace, its a 40D, and has scalloped edges around the top of the cups and on the straps. No overspill, it lies flat on my ribcage and the wide-ish straps have that rubberized stuff that prevents slipping!! Yep, the Garden line has REALLY gone downhill lately. When they disposed of this demographic they disposed of their profitability and they are feeling it now in their Profit & "LOSS" statement. They really need to bring the London jeans back:( I am 6 feet tall and there tall was perfect. Hi Kim - Thanks for the tip! I am late to the party but I just today realized how much I miss the old VS for all the reasons you give! It seems that pink just isn't Victoria's Secret's color which is unfortunate, considering the amount of time, energy, and money the company has invested in trying to make a success out of their collegiate-themed apparel line, Pink. I was so excited about tje gum and mints they jad later when I was a teenager. Bring the good quality clothing and shoes back. Complete BS. Thank you for throwing in your thoughtful an heartfelt two cents. I was a short little size 14 when I bought it, and I wore it through so many fluctuations in body weight. And gave up my Angel Card for good.As several of you have pointed out, they lost a large sector of loyal consumers that came into their own during their 20's and have even more spending power now! I'm very sad and think the company has lost its mind. I do remember seeing the "Old" Victoria's Secret catalogues many years ago but never shopped from them because the clothing was way out of my budget and the undergarments were as well. Graham added a winking emoji to the caption, writing, "Got my wings!" OMG, I was just wearing an MODAInternational dress today from Victoria Secret - still in style and still good quality. Though the documentary doesnt actually answer the questions it raises, which have to do with Mr. Epstein, Mr. Wexner and what exactly their relationship was (mostly, the talking heads say, essentially, who knows? and raise their eyebrows meaningfully), it does effectively trace the brands progression. For awhile I'd turned to White House Black Market for stylish, elegant-yet-sexy clothing that fit my curvy hips well, but they seem to be going downhill too. Victoria's Secret would soon eliminate all swimwear, Oh Snap! (And by older, I mean women in their 30s and 40s.). spokesperson for Victoria's Secret told Insider. The quality of their clothing at that time was quite good; I had dresses and suit jackets from them that were lined and tailored. Prepubescent isn't aspirational to most women. keep this up, and unfortunately, and inevitably, your demise will follow suite! Hi, I'm Pam - thanks for visiting Go Retro! My card is paid off & I have no desire to purchase a bra with ten extra straps going across my back & chest. Thank you for your post about Victorias Secret. I've complained on here before about the way people--Americans in particular--dress today, but the topic is worth revisiting. Can't find anything to wear anymoore.. Return everything. With its spin out of L Brands, Victoria's Secret is looking for a fresh start. tonight,after yoga class, while wearing those amazing yoga pants. They didn't lose shape, held up well & came in styles a woman could wear. Specifically, a majority of brands now "clamor to be women's friends." Power to the people! I agree!!! http://money.cnn.com/2017/02/23/investing/victorias-secret-l-brands-sales/index.html. You guys!! They had great customer service - returns were easy and never any screw-ups! L Brands immediately issued a statement saying that a termination of the agreement is "invalid," and that it would "vigorously defend" the lawsuit and "pursue all legal remedies to enforce its contractual rights.". Did Victoria's Secret stop making clothes? As a matter of fact, that beautiful grey nightgown that Tatjana is wearing in your post. She is about 48 years old now. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 . VS clothing was really a quality line when it first came out. Victoria's Secret was a class act many years ago and it has turned into trash. It now lays claim to 6.7% of the women's lingerie market in the U.S., up from less than 2% in 2015, according to research firm Euromonitor. The company also said that it had reshuffled its management team and would focus on "implementing significant cost reduction actions and performance improvements at Victoria's Secret.". We've gathered some of our favorite items to shop below before we say farewell. Yet the dominant images of lingerie are still those of binaries and extremes. I am extremely disappointed too. I had the most adorable cashmere blend light purple bell sleeve top. Also I am growing frustrated with their choices in how they design certain tops, for example, while in the store last weekend, my eye was drawn to the now rare sparkly shirt yet the sleeves ruined it for me. Im trying to find who made the amazing cotton/spandex bra tops as these have been my mainstays for decades. I loved VS Moda International, I easily spent over $200 every time a new catalog came in. When I entered college, i decided I needed something a little better fitting. 2 yrs later the quality just wasn't. I have to agree with the other women on this site that even though I ordered jeans and tops, I also ordered a lot of shoes and suits and real quality clothing I would wear to the office and or out on a date . The fashion show seems to be more focused on empowering the models who walk in it instead of trying to reach and/or relate to consumers and that's probably why the ratings for the yearly program continue to fall. I still have cocktail dresses that I adored. I looked over their website just now, and it's a good thing I've been collecting some of their older real silk items via Ebay, because they don't have ANY now. Get this delivered to your inbox, and more info about our products and services. Being 5'10" it was never easy to find pants that fit me properly. That was the final straw. The store just looks lazy now and the quality has gone downhill. I mostly ordered the 32!nseam to wear heels and only shoe the tip of my shoes. The bras are designed for men to look at, not women to wear." Slowly we have become accustomed to cheaper materials and poor quality. Now there's hardly anything!Please someone! And Stetson is a retro brand. A few weeks ago, VS sent me a new "Angel" card in the mail (their cutesy name for their store card) and a $10 birthday gift card. The 2010 panties, after 3 washings gave way and nothing was holding right, a M was like an XXL. They say this is a throw away society and they sure found a way to throw away their loyal customers.R.I.P. Now I am a steady size 10 and it slips off my hips so I just can't. Well, I wont list it for a few days if one of you were interested. It's been tradition for an Angel to wear a Fantasy Bra" at every runway show since 1996. As a traveling consultant, it was nice to be able to order from the catalogs with complete confidence that what I was ordering was not only quality but would fit me. When Singer's departure from the brand was announced in November 2018,Bloomberg reported that the company's stock price was down about 39 percent. Thanks for listening. I guess it's true what they say that less is more;). It happened to several times, I am sure; it happened to to other customers too. Last week, they had a bunch of different fragrances. I miss the pantyhose as well. With high quality clothes and Stuart Weizman shoes! Danzinger backed up her claim by citing a blog post from a former professional bra fitter named Courtney who used Victoria's Secret advertisements to detail just how ill-fitting their bras really are. But if its disrupting your life, you may want to see a doctor. I was also disappointed about this. The old VS had the nicest career clothes, and awesome tees & jeans. Many people remember Stephanie Seymour as the super-hot model who strutted around in Victoria's Secret lingerie. I remember getting catalogs with great sales, and even though I wasn't making much money, I knew the clothes were an investment in me. Yes yes and YES. It still is better quality and timeless fashion than any of these current clothing companies. In March 2019, activist shareholder Barington Capital sent a letter to Wexner, laying out recommendations to improve growth at Victoria's Secret and called out the company's brand image as being "outdated. i miss it. Without taking an outright jab at Victoria's Secret, the plus-size supermodel proved that any body type is worthy of angel-status not just the unattainable airbrushed bodies of Victoria's Secret models. Loud music, teenagers, teenage sales reps that are unskilled and unknowledgeable is not the kind of quality classy shop and shopping experience it used to be. I'm so sad that I'll never be able to replace my favorite cotton boy shorts, my perfect high quality nightgown I've had for 16 years or buy their jeans or quality cotton separates again. I donated all my size 2s, but a few choosy 4s, I will keep. That would pit the standalone business as a closer rival to beauty giants such as Ulta and Sephora. I was devastated when I found out they were discontinuing it, and bought as much as I could reasonably afford when it started going on clearance. I have found 2 pair in my size. )I still listen to a CD that came with a VS purchase back in the 1990s-- nice, classical, relaxing CD. To revisit this article, visit My Profile, thenView saved stories. Let's not mourn it's loss. I have sweaters, a satin pajama set, a long gown covered with flowers and they still seem timeless, fashionable and sexy. If I didn't still buy panties, lip gloss, and body lotion from them, I would definitely get rid of my VS Angel Card. Including fitness lovers, world travelers, readers, and gardeners. I had a riding jacket from VS along with one of their turtleneck sweaters and wool skirts. I told her that she would never guess where I got the sweater from and how old it was. Lots of wooly jumpers. The former home of high-kitsch male fantasy was going to become the new Betty Friedan? Years after Victoria's Secret pulled the plug on its yearly TV spectacle, consumers of the lingerie and fashion brand are offered a closer look at what happened in Hulu's Victoria's. But on average, the friendliness level of the people who work here sucks *ss. ", Read more: Former employees reveal what the billionaire head of Victoria's Secret is like as a boss as he faces backlash over his ties to Jeffrey Epstein, In a statement to the press announcing the news, Wexner said that Sycamore has "deep experience in the retail industry and a superior track record of success," and that it "will bring a fresh perspective and greater focus to the business.". OMG i feel the same way! It's basically all lounge wear and labels. Racks, shelves are packed with not a clean stress free place to shop. My 22 year old daughter doesn't even care for them. Am about to call their customer service number and complain. This was a sky-high jump from previous store closings, which usually averaged around 15 stores per year (via USA Today). I still love the aesthetic of the 90s catalogue, even though I could never fit into the clothes. Been wearing togas and sheets since. WTF, Victoria's Secret? Revenue in 2020 totaled $5.4 billion, compared with $7.5 billion in 2019, and $8.1 billion in . I was so excited when the catalog showed up in my mailbox! Just wanted to say that I too believe that they will not make it. She broke out in a great smile and laugh and exclaimed, "Me too!'' I'm in my 20s and I wish Victoria's Secret was like this! And V/S is no help! The VS catalogs were always great and I remember always looking forward to receiving them and buying from them. :(. Classic stores like Frederick's of Hollywood and Playboy have both closed all of their retail stores & now do business from a lack luster website. They used to have such clothes such beautiful clothes. I too really miss their clothing line MODA INTERNATIONAL. had great coats as well! Recently there had been some manufacturing changes I noticed, they started to sell pjs that were very nice silk and these neat leather jackets! I had a baby in 2016 and after the pregnancy + a year and a half I'm finally starting to get my body back. My husband who doesn't notice much, noted, that it was favorite shirt. I thought I was the only one who loved Moda International clothing from Victoria's Secret! I would look forward to the day I could afford and wear their clothing and underwear because it seemed more like mature, coming of age, womanly, sophisticated and classy type of clothing. Have a hard time going in now and only order the cotton panties online. :DDD ". But for how long I just don't know. They had class and quality and now it's gone to appeal to a passing trend; branding and hypersexualizing young girls with cheap apparel and awful logos everywhere the eye can fuc*ing see.. Their brand says "Hi! Barf! SighIt's up to ladies like us though to keep "Classy" alive so chin up. And now, before everything sells out, we shop! The Limited 12. It was hard to imagine. It was a totally uncomfortable experience. Honestly, this suit would still be in style today.
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