putters, the putter face is doing exactly that, staying square to the swing path. I've never had a professional handicap even though I have been golfing for many years. Designed by Tom Fazio it used to host the silly season JC Penny event that at one time featured players from all three tours, PGA, LPGA and Champions all playing against one another from different tees. If this were me hitting putts at a local shop on their carpet, I may have hit a few and said nah, Im good. For normal expectations I used data from the Tom Fielding Golf School for a scratch golfer. I played 11 rounds of golf (18 and 9 hole rounds) and only had 3, 3 putts. Introduction L.A.B. 2 of those came during one 9 hole round where I was just lost and had no touch. I will be testing the Mezz.1 which should arrive any day. For example, early reviews of a popular new driver model were less than favorable this past year. This thing has accuracy nailed. Compared to those other putters, the feel was more responsive, although not drastically more so. MEZZ.1 Custom - L.A.B Golf A click of the watch is far easier than facing a tricky 4 footer for par. Copyright 2013-2023 Plugged In Golf. Definitely dont want anything to come damaged until it reaches its final destination. This is unequivocally L.A.B. So long as the ball rolls the same, who cares. Im thrilled youre so excited about your putter. Personally, I play the Senior championship ones, there are 9 sets to choose from. After my first few, I though the face might be some kind of plastic. Couldnt agree more Jay! One of my goals is to get to single digits and that will take a reduction in putts. If youre interested, you can view some of my portfolio here -Computer enhanced photos. Again, a new feeling but not bad. I felt like I lost the putter head in the backswing. It is simple statistics, my dear Watson!!! Congratulations. spin on the iconic fang-style putter. The Good, the bad, the inbetween (4/5) I will say shaft always does make a difference as well. I am very impressed with the accessibility of their staff and the "WHY" this putter technology works. It is a delicate combination of softness with a satisfying jolt off the face. Just sold the X 5S on eBay. Ordered a MAX, but I am in week 3 of waiting. I did have to submit another video for accuracy of. I was startled by the feel the first time I putted with it. 0811x Driver with Prolaunch Blue 45 A shaft (otto flex), 101 Irons 5 - PWwithN.S.PRO 8950GH Shafts, Max Milled Wedges - 50, 54, 58,Nada Chipper. Covid-19 changed the landscape for the golfing industry. It was Sam Hahn. As you can see by the picture above the Mezz.1 is in my bag to stay. The midsection is fully CNC machined from 303 stainless steel to improve . L.A.B. I opted for a dot on the top of the head as my alignment aid, other choices included a line or no alignment aid what so ever. It's much lighter than the KS1 (my Kirkland KS1 has the optional weight kit). The low torque and lie angle balance kept the club face square throughout the stroke and that took some getting used to. face/head material, shaft, and grip. Alignment and consistency of strokes was obtained upon many routine practicing shots. GROUP BUY!!! Golf was created to simplify things. Its gorgeous.. MEZZ.1 Putter Official MGS Forum Review by Bulldog. edited to clarify: the impact feeling is softer, the shaft itself is actually stiffer I believe. Do you believe more companies could do this successfully or could there be improvements? Nope, not one bit of jealousy on my part. It reminds me of the way they used to teach the full swing in that one would open up the face and then have to time the closing of the face to get the face to square at the point of impact. The grip was actually bulkier and still requires some acclimation to gain that expected comfort level to gain consistent putting strokes. If I allow for more time, it may grow on me. Did you go custom or stock? If youre unprepared, the ball just tends to roll right off the face. My niche is computer enhanced photography. LAB Golf Mezz.1 Putter - RH 34" / 68* - Press No. II 3* Grip L.A.B. Why cant I just be happy with my driver? Yes, definitely an adjustment on looks for me. Since I started using the MEZZ I've switched back to left-hand low grip that I used years ago. Golf Mezz.1 was part of our 2022 Most Wanted Mallet Putter test comprising 27 putters. The alignment dot paired nicely with the center shaft to provide a clear view down to the ball. Good to hear. I have been putting with the LAB DFP 2.1 for two seasons. Follow along in this thread to see their experience with their MEZZ.1 putters! I feel the head better. golfs best-looking putter. My drives can be a strength and weakness. Anymore all golf clubs are creeping up in price. There were 12,000 putts taken. The grip is smaller than other L.A.B. I barely noticed any sound therefore, I can only assume that the alignment functioned, as intended. I liked the MEZZ.1 simply because I wanted a mallet that was not too large. developed the Mezz.1 putter that has a more traditional mallet look that so many golfers use, but with Lie Angle Balanced technology engineered into it. L.a.b. Golf Launches Mezz.1 Max, All-new Mezz.1 Custom Putter Options Moreover, the bit of white between the black fangs helped to shape the ball as a further alignment aid. I was thinking 2-3 degrees down was where I'd likely settle and they dialed me in to that spec at 67*. Jones X MyGolfSpy Forum Golf Bags. I'm a husband, father and pit bull dad. Finally, I really like the L.A.B. Hi Steve, this is Samwe had several more exchanges since then and there was nothing off limits for discussion as long as we were discussing the putters. I ended up with a Mezz.1 putter, 70 degree lie angle, 32.5, black Accra graphite (low torque) shaft, press II 1.5 grip. And when aligned, it seems like a faint sound. a go before now will want to take a second look. My performance with this putter was solid. I have a Mezz.1 and love it, figured I would squeeze a little extra MOI/stability out of it if I can. Paste as plain text instead, And must admit putting is not my biggest problem area. Get all the details about the L.A.B. Callaway Paradym8deg Ventus TR Blue 6 S, Callaway Paradym3 wood Mitsubishi Kaili White 70 S, Callaway Mavrik Hybrid 18deg HZRDUS GEN 4 Silver 7 S, Miura Milled Tour Wedge 52 degRecoil Proto 95 S, Callaway JAWS Full Toe 58deg Project X Catalyst 100 (6.0), 32.5" LAB Golf DF 2.1T w/BGT Stability Tour Black | PressII 3.0 Grip. Tour fast, firm and undulating would be the hallmark of Bayous greens. I had seen them at a local golf show and was immediately struck with the weirdness factor. Honestly, I think it looks like it belongs in a museum of modern art. This putter, like the other L.A.B. Testing a putter on the course is extremely difficult. I must say that when I opened the box and first saw my putter I was stunned. And believe me, I really, REALLY wanted to like the Mezz, just because it looks a little more "normal" than the DF. My second favorite of the group and I am looking forward to how this Klingon Warbird takes on the rest of the Federation putters! The Good, the bad, the in-between (5 out of 5 stars). But FOR ME, it was much harsher, and much less forgiving than the DF. Count me in on that group, especially on longer putts. Also dont think they worry about one guy who wants a putter that picks up a ball. I play in a mens group every week, plus some extra rounds that average about 60 rounds a year. However, it does retain a bit of a vibration, and because of that, it feels like a combination of both of the L.A.B. The performance is EXCELLENT. putter grip models, is a bit tapered, and features a flat top. The Max isn't nearly as big as I suspected it would be. Initially posed some challenges prior to some control. The L.A.B. Quick SaleToulonTSR2 152 Ball OGStroke Lab, Cobra 2020 Forged Tec One Length irons & LAB Link.1 putter, Ventus TR Blue 6S Velocore Driver Shaft (Ping Adapter) , Phantom X 11 weld neck, Scotty shaft, Scotty grips. This putter will be a big winner if the conversion putts are in a smaller circle (without having to absolutely send them) as youve experienced. Shaft lean is the thing Im looking forward to seeing in person. I would have absolutely bought the Mezz.1 Max for my wife, since she didn't like the look of the DF 2.1. Let me just say that the L.A.B. Id prefer to have the MEZZ but will have to wait until I can find one at a discount on eBay or someplace else. Even the packaging was impressive. I may experiment with adding some pinstripe tape on the forks (maybe flames). Golf models remove torque, or the putter heads tendency to twist, from the equation. Hey Steve, heres my cell. Golf is bringing to the golf world.. The L.A.B. Consistent feel and consistent roll instill a great sense of confidence which leads to accuracy on the greens. On the practice green, the MEZZ beat the KS1 putter on 5 and 10 foot putts. emphasizes in all facets. has a video about setup (with the DF 2.1 putter) -Ball Position With A L.A.B. In fact, I did so well one handed, knocking in 5 10 footers in a row, that I thought about adopting that method permanently. Golf reeled me in and I became hooked at age 7 and 34 years later, I can still say it's been one of the most fulfilling aspects of my life. I dont have the data to prove that, but I do know from experience that mishits usually come up short and are far more subject to being knocked off line by imperfections in the green. The wait for delivery was excruciating but also within the promised time frame. I said from the beginning, if this putter was better than my Cameron, I would sell my Cameron. It's actually pretty close to the Mezz.1 looking down at it, but you can see it's a hair wider. It took me some time to get used to the look of the MEZZ. My first impression video offered looks and sound which immediately pleased me. Lie angle balance defined by the company is the putters ability to, My experience with this putter was phenomenal. If youre willing to give it the time and attention it needs to help your putting improve, you are surely going to see more putts fall. Different is good. I did have to submit another video for accuracy of capture. but L.A.B.s model is approaching the familiar shape in a fresh way. I submitted a video based on guidelines provided. Michael! Then factor in a larger oddly shaped putter. Golf Mezz.1 putter. The grip that came recommended for the Mezz.1, was the Press II 1.5. From 30 feet I was far more concerned about dispersion and proximity to the hole than makes. Ping G425 19 and 22 degree hybrids with Ventus Blue HB 8 stiff shaft Based in Chicagoland, hes always down for a round and a hot dog at the halfway house so be sure to follow him on instagram @drewjkoch, so feel free to say hi. Maybe the head cover needs a head cover. In regards to getting some tangible data for this review I resorted to a MGS most wanted type of test. Putters & Garsen Putter Grips! Thats why its exciting to see L.A.B utilize a fully, While the Directed Force 2.1 model produced a higher-pitched, hollow, tinny sound, the noise off of the MEZZ.1 has a more, Another part of the feel of the club is in the, L.A.B. It is much easier getting your putts on your intended line when the putter face is not twisting. L.A.B. golf for this opportunity. had requested the contrary, so imagine my surprise when I was on the 17th hole of my home course after missing a 6 footer for birdie and I had an unknown caller from Oregon. I quit golf for 3 years and did not even look at a golf club. It feels like going from a Piper Cub to the SR-71 Blackbird in looks. Think science of putting instead. After that, I went back to playing two or three times a month. REVIEW: Ping's new PLD (Putting Lab Design) putters for 2022 The Mezz.1 Max is 20-percent larger than the original Mezz.1 and offers more forgiveness and stability. I wonder if anyone who was accustomed (and preferred) to a heel shafted putter, be it Anser-type or mallet, was able to make the transition to a center-shafted putter without a problem. Golf putter science we've seen! Yet for golfers around the world, putting is the most challenging part of the game. Another part of the feel of the club is in the choice of grip that is placed on it. Our testers @Dragon3@revkev@bens197@Bulldogcompleted the online remote fitting process and ordered their custom MEZZ.1 putters with all the bells and whistles to help their games. I dont know about you, but I like to know something about the person who is reviewing golf equipment for me. Golf MEZZ 1 putter in a 34" Length, 79 Lie and rare Heavy weighted custom option from L.A.B.Golf. While I'm not OHCC material, I live 10 minutes away and am serve a portion of the club which is in our Fire District response area. It seems pretty automatic on the perfect practice i, My Mezz Max arrived last week. It resulted in true distance control and translated into successful putts on the greens. Here are the stroked gained numbers from best to worst, per round based on my handicap: MEZZ +1.7 +1.6 +1.2 +1.0 -0.3 -1.5 -3.1, KS1 +2.1 +0.9 -1.9 -3.2 -2.5 -5.7 -5.8, Overall, the number of one and two putts are trending the same, but three putts have decreased by an average of one per round (yippee!). How come no online stores are carrying the MAX version? Admittedly, it takes some getting used to. Ever hit one off of the heel and say GD? The look never really jived when rolling them. That leads to a more consistent, repeatable stroke. L.A.B. The first thing that I noticed on the practice green was that the ball goes where you aim it with this putter and that I had issues with my aim. Maybe due to overcompensating and/or just overall familiarity. I wonder why they just dont shrink it down to a smaller footprint. Thats not what the putter is for, its there to roll the ball into the hole. Factory Second Putters; MEZZ.1; MEZZ.1. And thats what L.A.B. Kinda looked liked it. The only area of concern remains from off the green. It's staying in my bag. Its arguably the best feeling putter theyve produced too. Ill still probably play it, unless I find something more aesthetically appealing. Srixon ZX7 mkii 5-PW with Steelfiber i95 stiff shafts, Titleist SM9 50F, 54D, 58T wedge with i95 stiff Steelfiber shaft Driver:Callaway Epic Max LS with Ventus Black 6x 44.5", 3W:Rogue ST LS 16.5 '22 Tensei AV Blue 75x, 4-AW: PXG OG0211 with KBS Tour Stiff 2.5* up 1/4" long, Yup. I feel very assured above a putt among all distances and haven't had the need to revert back to other blades since putting it in service. I was apprehensive about signing up for this test based solely upon looksI decided that I could continue to operate under the same level of comfort OR I could try something new and innovative and see if it could help me improve. Slightly different than with previous golf putter tests, we did this one with the main focus on making a one-putt. Its a putter, not a ball picker. They are always impeccable even after an aeration. For the full review of all LAB Putters see our post at https://golfintel.com/lab-golf-putters-reviewed-pga-testedLAB Golf just dropped a new model, the Mezz.. putter grip models, is a bit tapered, and features a flat top. The fact was though that those earliest reviewers were highly skilled, young guys with very high swing speeds. I would attribute a part of this to the LA Golf shaft as a contributing factor. I use Arccos nearly every round to track my stats, including putting. Its the same turf that they have at clubs like Kiawah Island and Pinehurst number 2. Its the most beautiful golf club that I have ever seen. Each putter is individually weighted based on its length, lie angle, and shaft model to ensure the putters are perfectly Lie Angle Balanced and will stay square by themselves. My club, the Bayou, is very kind to me and I absolutely love it there, as does my family they like the pool, I like the golf course, our Church/School staff likes the hospitality especially for our Christmas parties. That leads to a more consistent, repeatable stroke. Will post thoughts once Ive played with the Max for a bit. What convinced me to apply was were starting with an inset shaft with a built in press; its the same but it isnt and thats ok. Any takes on feel yet? Like all L.A.B. While I see improvements being made, theres always more that can be done in this space. I am selling a L.A.B. Im blessed to have four grandkids who live 5 minutes away - two of which are beginning golfers. In for real play, I would have holed most of those 8 as several where only just outside that 96 percent circle. Ive yet to find the right technique to use it from there. L.A.B. MEZZ.1 Putter - MyGolfSpy Forum Full disclosure Im a visual learner. I did hear back within a day in which I liaised with my assigned consumer sales rep. You dont have to get upgrade shafts. We play Tuesdays and mix the groups each week, so I'll be on the lookout for comments. Im the worst putter with a bad back but your new putter needs to be able to pick up golf balls off the green or its a fail for me! After 3 years as a club pro, I said that's it and changed careers. It stayed square throughout the stroke, as noted on their site. It was too large for me and after a few rounds despite successful putting, I swapped it out for a Winn pistol. Press #2 1.5 putter grip. "Over the last few years, tens of thousands of . I wouldn't think there will be massive difference in performance, maybe just slightly. Check out the new, supersized MEZZ.1 MAX HERE. And the ball does roll the same, seemingly across the face. My playing partners, like to say that I am lucky with a lot of my putts, but it is not luck, as it is getting more balls closer to the hole, and more will drop into the hole. If it were an iron or driver, that would be an issue, but with a putter? Some much love here that I may just need to part with my gamer. If I adds to my game and theres noticeable improvements then the value of their online customization model will be proven and earn a spot in the BAG. I ordered one and am now 6 weeks in, I'll be sure to post my thoughts once I receive it. Excited to read/see what you think! Which putter helps you miss the ball betterSound is feel and it feels good. Most of L.A.B. I certainly had better distance control, especially as the time of my test wore on. This grip does that for me. I holed any number of putts from 15-3 feet with some money on the line, more than enough to keep me happy. While the press II 1.5Grip came recommended it is a bit more than I expected. TP Mills Stainless Softtail It is awesome but i prefer more surface area on the ground to ensure a square start. Thanks to MGS and L.A.B. So, definitely take that under consideration. Putting from the rough has never worked for me. L.A.B. In my younger years I was a solid 1 handicap whose index often threatened scratch. The Phantom is currently the playermallets intimidated me until I found THE one. Lie angle balance defined by the company is the putters ability to stay square to the path during the putting stroke without any adjustment from your hands. Very little required. If someone in our group gets new shoes, they comment (and poke fun at them). While I remain competitive, I do wish that I could afford to get to the course more often. Putting is my strength which led me to want to test this product. Your email address will not be published. Golf is a bit more fun. My job now offers me time to play golfFOR FUNwhich is one heck of a concept. Yes the DFP is big and dare I say ugly. Beam me up, Scotty! By They measured me at 65 degree lie angle, via the remote fitting process, which is 2 degrees flatter than last time they measured me. Proto, which is currently limited to just 1,000 individually numbered putters. Ive had it for over 5 years. I would try the MEZZ! In general. Now I am paraphrasing however this is the essence of what we (I) dealt with and experienced. Check out this quick video: MEZZ.1 Putter - L.A.B Gol, a. Ladies Flex/10-12 degrees loft/25"-27" (male equivalent), b. Adjustable/Ladies Flex (male equivalent), https://forum.mygolfspy.com/tests/41-lab-mezz1-putter/?do=findComment&comment=9089. putter. While frustrating it was actually a good sign because it meant that I wasnt flipping the club. Some one-handed putts and having one of the pros check my alignment got me going. And thanks for reading! Used only one time on the practice putting green. Golf Putter Member Test (Roughly 6 weeks) This test is open to all MyGolfSpy Forum Members Fortunately, when I got home, I found a video of the drills which helped. My specs were shaft length 32 and 69. In fact, I see as Im completing this review that L.A.B. Whether from long range or short, it had dependable rolls off the face. ArmLock and Broomstick models have sixteen sole weights - twice the amount of a standard-length MEZZ.1 putters - to meet head weight demands. In our initial conversation Sam asked me to call when I was ready to hit the practice green for the first time. Of any club in the bag, I felt that the putter is always the most vulnerable and should receive an honest re-assessment every so often. Some people try to shoot their age, I was regularly shooting my temperature. I did the Accra shaft because that's what I have in my Mezz and wanted it to be consistent. Is L.A.B. Golf the next big thing in putters? | MyGolfSpy The MEZZ.1 is center-shafted with a black ACCRA X L.A.B. Each rep has his own personality. The technology we see on the social media ads are designed to break our preconceived notions about putting. If you have an account, sign in now to post with your account. Post your questions in the huge L.a.b thread. These both really look cool. The advantage lies with putters. 2023 MGS Forum Test: L.A.B. Putters - Page 3 - MyGolfSpy Forum I was told I was better than him and the rest is history. One of the pros at my club hit one putt with it and said, This thing putts all by itself. With this putter, L.A.B. gives you the ability to customize this putter with a sight line or leave it naked. Golf has knows that their putters look strange very strange, if not outright ugly. The process, viewing the instructional video, making the fitting video, taking the measurements and sending it all in, took about 5 minutes. And though personally, Im not in love with the look, the putterhead is fully CNC machined from aircraft aluminum and stainless steel for a familiar, almost traditional, sound and feel. L.A.B Golf unveils new MEZZ.1 Proto putter - GolfWRX Be interested to see how much I like it in steel. Putter Mezz.1 - Official MGS Forum Review by. That translated to more confidence and even more made putts. Testers Announced! I also like to combine golf in my travels, to golf a new course. Its put putting back in my hands, eyes and minds eye. I spend my days now working as a Fire Lieutenant for a Fire District in a suburb of Rochester, NY. Played my first round with the Mezz today. #1 February 24, 2022 Well, it has been a few years since people in this forum said that the Directed Force putter and their technology would never stick around, and here we are with multiple tour players putting their putters in the bag without a single one of them being paid to do so. Those who had been unwilling to give L.A.B. Your previous content has been restored. I know that it is fashionable to bash OEMs and to believe that their claims are nothing more than marketing scams. Im glad to hear you enjoyed the 2.1! I like that they were accessible and able to share thoughts beyond an objective assessment. So, definitely take that under consideration. Thats why its exciting to see L.A.B utilize a fully CNC milled billet of 6061 aircraft aluminum on the outside, and a 303 stainless steel midsection. Not going to happen for at least another year. I suspect that my former putter had a bit more loft which helped from off the green. L.A.B. Congrats! And its just not true. My misses are the slice and inconsistent pitching. I witnessed some minor improvements during the round. The Mezz now comes in a bigger footprint (Mezz XL). From 3 feet I made 96 out of 100 putts or 96 %. If you are properly fit and have a putter that works for rather than against, there is no reason why it shouldnt stay in the bag for 5 plus years. Theyve used that exact phrasing in their marketing. Speed and distance control came after familiarizing with the set up. While simple by design, the logo and lettering appeared too large in scope and generally subtleness, less overt in nature for my personalized taste. They seem to be focused on the physics of putting resulting in some unique, and odd looking putters. Just started my trial with the LAB 2.1, and am kind of amazed so far on my improvement. Having both of them would be a pretty massive expenditure. The Lie Angle Balance concept removes the club's natural inclination to twist during the putting stroke. MEZZ-MERIZINGLY BALANCED. I hit 100s of putts from 3,10 and 30 feet, measuring the results. golf has released a Mezz.1 max which they are billing as being more forgiving. Pasted as rich text. Another part of the feel of the club is in the choice of grip that is placed on it. Is the sound and feel different than the regular Mezz1? There is hope. For reference my current putter is an Evnroll ER 5. It was not easy, especially considering that I did not like the Press Grip. I appreciate the latest in technological advances, but if I dont see something noticeable it becomes more of a nice to have rather than essential. and then the B.2, have looked sleek and minimalistic, they almost look unfinished. I have a Mezz1 and ordered a Mezz Max Armlock hopefully soon (Im on week 5 of waiting). Being a bit unfamiliar, I went in with no prior expectations. I only had 3, 3-putts during this entire testing period throughout 11 rounds of golf. I love holing putts with it because they feel like: holed putts from days of yore, when I was young. Scavo fired 16-under with 4 birdies in her last 5 holes with her MEZZ.1 Proto (32/69). I noticed that my tension level on conversion putts was lower overall. MannKrafted Carbon Rattler XL I did hear back within a day in which I liaised with my assigned consumer sales rep. Golf has always had one central idea for their putters, and thats the idea of lie angle balance (thats where the name L.A.B. Im anxious to find out what L(ie), A(angle), B(alance) is all about as well as what it feels like to putt with a low torque graphite shaft. Please note, I was not in the market for a new putter per se. Thats just my 2 cents. I was very pleased at this performance but do keep in mind that these were flat putts on two very good putting greens. I've had most success when I set the ball up just off the center of the face towards the toe. We will see when it arrives but in the interim, I am quite pleased with the process. In fact, I think that its critical. Thats a lot of time to talk shop without much filler. . I am the Senior Pastor in a church and school setting. As the sum of its parts, this feels solid ALL ACROSS THE FACE. Not with L.A.B.You can miss them with your normal stroke without hammering putts and you reach your intended target. There is no metallic sound at all (sorry Ping). Fairly quickly, I adjusted my swing and saw improvement. I'm a golfer who enjoys playing but also watching and analyzing the sport, products, business, history, etc. The Phantom X was solid yesterday and bailed me out of several poor approaches. For testing, I used executive courses for my practicing area. Your pictures will not make me want one any more than I already do. MEZZ.1 Putter - L.A.B Golf Looking forward to how you find it all. The grip may be where I struggle but I am not immediately looking to discount it because its different than what I like. I was sold on the concept before Bill Presse (creator/owner) was awarded his patent, and I purchased one back then. It just feels better. The newest custom putter from L.A.B. For all of you lazy L.A.B. Mezz 1 putter owners! - Putters - GolfWRX Even off centered hits feel solid to the point that it is difficult to say that this one or that one was off center. Did you get the standard version of MAX instead of the heavier version? I am expecting a brown truck tomorrow afternoon. I have the Mezz, and considered buying the Max for alittle more forgiveness, but I just couldn't bring myself to spend that kind of money, site unseen, for what is likely a very minor upgrade, that I may not like because of it's size (since I can't demo it anywhere to see if the size increase would be a problem for me). Whether from long range or short, it had dependable rolls off the face. The bad boy, black monochrome look works well and there are no distracting sun refections. I didn't even go through the remote fitting again I just ordered the same length and lie as my Mezz. No doubt this was because I was doing things with my putting stroke to mitigate against issues I was having with my putting. Required fields are marked *. New Putter From L.A.B. Golf Costs More Than Most Drivers; Here - Forbes